Market your small business with an affordable budgetEvery company needs to market their business. Depending on your budget, there are multiple ways to market a small business effectively. If your small business needs working capital so you can market, you have several options to pick from, such as:
- company credit card
- personal credit card
- applying for a loan from your bank
- applying for a working capital loan from a company like First Capital Business Finance
Time Frame to Get Marketing FundsCredit cards are more than likely the fastest way to access funds, however if you don’t have a credit card nor do you have good credit, your other options is using your company savings or personal savings. Remember that bad credit loans exist, but you’re more likely to get better terms if you have a better credit score. Your local bank will more than likely not give out a loan if you have less than perfect credit, and they can also take up to 30 days to get you those funds. If you’re in a time crunch, your other option would be our working capital loan. We can have funds in your account in as little as 5 business days. Our company will accept credit scores as low as 480, and our loan amounts are based on your historical gross revenue.
First Capital’s working capital loans have no upfront fees or application fees.
Cost to Get Marketing FundsIf you had to get a cash advance from your credit card, those interest rates are higher than regular purchase transactions. Not only are the rates high, but most times they also charge you an additional fee of anywhere from 3% to 5% of the amount you advance. Thankfully, our working capital loans have no upfront fees and no application fees, and our rates are very competitive.
What’s the Next Step?Once you’ve chosen the way to get the funds you need to market your small business, you need to do some more research. It’s important you’re aware of all the different, affordable ways to market your business.
Social Media MarketingSocial media is the future of marketing, and best of all it’s free! Get yourself on Facebook, Twitter, Linkedin, Digg, and similar platforms. Inform your friends and family of what your business offers. If you are in a service-oriented industry like plumbing or a restaurant, consider getting a Yelp account. Personally, before I hire a contractor or handyman, I always check out their Yelp reviews before even calling them to get a bid. Real feedback from real past clients speak a thousand words, and those reviews are valuable to your company’s brand image. Best of all, it was free!
Always carry business cards with you.
Do you always have your business cards on you? Shame on you if you don’t! I keep my business cards in my wallet at all times. You never know when you’ll meet someone that needs your service, so having your business card handy is a must. What’s that? Free business cards? Yes, there are several sites out there that offer free business cards, and Vistaprint.com is one of them.